In a world full of celebrities that have big heads and take themselves way too seriously (ahem, Charlie Sheen anyone?), Ellen DeGeneres is different. She’s fun. She’s a breath of fresh air. She’s…refreshing. Refreshing like a tall glass of water. Or, say…a nice bottle of VitaminWater. What a perfect pairing!
The ad is primarily black and white with a splash of color—and the star of the show is obviously the product. The copy? Simple and playful.
Tasty for your tongue.
Vitamins for your body.
(and zero calories to go crazy about)
VitaminWater’s parent company, Glaceau, is fond of simple, clean ads. Remember the SmartWater campaign featuring Jennifer Anniston? Also black and white with just a splash of bright color. Also simple.
Even the company’s website is refreshingly simple. Simple imagery. Simple copy.
Ellen DeGeneres doesn’t take herself too seriously. By choosing Ellen as their spokesperson, VitaminWater is proving they don’t take themselves too seriously either. And in a world where everything’s always so serious…that’s seriously refreshing.