I’m not sure if you know this or not, but I’m a big fan of U by Kotex’s marketing. First they created a series of ads that poked fun of the stereotypical feminine hygiene ads (ie pretty girl, white pants/swimsuit, etc.). Now? They’re running a contest called Ban the Bland Design Challenge.
What’s the challenge? Girls are invited to design a pad (yes, as in a maxi pad) or a carrying tin through their website, BantheBland.com. The winner gets the chance to work with fashion designer Patricia Field (think Sex and the City, Ugly Betty, The Devil Wears Prada).
Entering is really easy. Girls design a pad…
Or a carrying tin…
Then, the designer is asked to submit a short essay about the inspiration behind the design. Because feminine hygiene doesn’t have to be boring. In fact, it can be just as stylish as you!
If you’re a fan of Mother Earth, check out this nature themed pad from designer Kimberly.
Or maybe you’re more of a rockstar and this skull-clad pad by Lindsey is more your style.
Ban the Bland is a fun idea and a great way to engage customers and encourage creativity. And sure, some may argue that a fashionable pad is pointless since no one will see it but you, but there’s no denying the feel-good mood that comes over you when you’re wearing a cute pair of underwear–even though nobody else can see it. I’m excited to see the winning design!