Sometimes when I see a magazine ad or a TV commercial, I like to imagine the brainstorming session at the ad agency where the concept was born.
Take this ad for Glade’s limited edition “Sparkle of Spring” fragrance. There’s an executive from Glade who says, “Hey. Social media is really cool right now. Let’s incorporate it into the ad so people perceive our company as really cool and cutting edge. What? Social media has nothing to do with the product and doesn’t tie into the visual at all? So what. People will think we’re cool.
And the copy is born:
“If all the season were into social networking, bet spring would have more “likes” on her updates.”
I love the visual and the packaging design. It’s bright, fun and different than the pastel shades and traditional flowery images that I associate with air fresheners. But the copy definitely leaves something to be desired.