Tag Archives: Billboard

Chobani lets fans do the talking

The other day when I was walking to work, I can across this billboard for Chobani Greek yogurt.

The billboard is very simple, featuring a cup of the Greek yogurt and a quote from a devoted Chobani fan.

“Chobani is heaven!!!!!!!”

The quote? Brought to you by @Kgmoll via Twitter.

The billboard is part of a larger campaign that revolves around customers’ love of Chobani Greek yogurt. Visitors to Chobani’s website are even invited to submit their Cobani “love stories”….video clips, photos, recipes or anything that displays their love for the Greek yogurt. Each week, Chobani gives away a free case of yogurt to the story with the most votes.

Why? Because satisfied customers are the best spokespeople. Look, even Cleo the bird loves his Chobani!

I’m a big fan of Chobani. And now? I’m a big fan of Chobani’s marketing strategy, too!


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Filed under Advertising, Billboards

Show and Tell

Have you noticed that lately every other movie that comes to the theaters is in 3D? Toy Story. Avatar. Resident Evil. No genre is immune the 3D explosion.

And now, it seems advertising is jumping on the 3D bandwagon.

Case in point? A Wonderbra billboard currently hanging in London. The ad features Brazilian model Sabraine Banando displaying her assets with the headline “Experience the Full Effect.”

Does the image look blurry to you? Well, that’s because if you just happen to pass this billboard and have your 3D goggles handy (and who doesn’t?), the ad will appear in 3D. Yup, that’s right. Sabraine’s boobs will show you exactly how a Wonderbra can make your boobs pop.

It’s an interesting idea, and it plays off the growing trend of 3D movies. But some people seem to think it’s going to cause car accidents. Maybe so. Maybe a bigger concern is, who carries around 3D glasses with them at all times? And at the end of the day, a 3D billboard without 3D glasses is just a blurry image that’s guaranteed to give you a headache.


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Filed under Advertising, Billboards

A Brand Mooch

ipod and rona

In late April, folks making the morning commute to Montreal, Canada via the Jacques Cartier Bridge probably did double-takes as they passed by a familiar iPod Nano Chrome billboard. That’s because on this particular morning commute, a billboard for Canadian home improvement store Rona was suspended directly under the iPod board by wire and two cranes. The ad, promoting the home improvement retailer’s paint recycling program, was strategically placed under the iPod board so it appeared as though the Rona paint cans were collecting the bright drips of paint falling from the colorful iPods. The advertisement remained in place for the duration of the day’s morning commute, from 6-11:30 AM.

The copy on the billboard reads: “Nous recuperons les restes de peinture.” To us English-speakers: “We collect leftover paint.”

Even though these two brands aren’t relevant to each other, Rona’s creative department saw an opportunity to use a strong brand to its advantage and jumped at it. Apparently, the art director working on the Rona account just came up with this fun idea one day while walking to work. So I guess what they say about constantly looking for inspiration everywhere holds true.

Rona’s advertisement for their paint recycling program is a creative way to piggyback off a well known brand with a reputation for being cool and trendsetting. Since Apple is such a big name, there’s a good chance that any addition to one of their billboards will attract attention. Perhaps commuters first thought that the addition to the billboard had something to do with yet another innovation brought to us by Apple. Their guess ended up being wrong, but consumers definitely took notice. As a result, Rona wins and ends up getting the word out to the morning commuters about their paint recycling program.  

I think this is a really fun, creative way to “mooch” off of a strong brand to get a company’s message out to its target audience. And I know the advertisement was considered legal since the billboards existed as two separate ads. But I can’t help but wonder what Apple thought of the whole thing.

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Filed under Advertising, Billboards, International

Big Birds and Office Supplies


As a big city dweller, it’s a rare occasion that I drive. In fact, living less than a mile from work has rendered a car unnecessary. As a result, my experiences on the busy Chicago highways are few and far between. This weekend, however, my darling and I ventured out to the suburbs…a feat requiring a car.

While driving along the interstate, this billboard caught my eye. My first thought?

“Holy crap those are big birds.”

Then I realized the birds weren’t real. They are part of a three-dimensional billboard for a new line of products at OfficeMax. The birds are categorized into three categories—crows, pigeons and seagulls—to show how OfficeMax can help you organize all facets of your life. There are currently 15 of these billboards on display in top markets including Chicago, Phoenix, Los Angeles and Denver.

I loved the concept of this billboard. When traveling on any given interstate, there are so many bad billboards that I just stop paying attention. But this one broke through the mediocrity, and I took notice.

Though I love the concept, the copy confused me:

Get organized with Peter Walsh.
Coming Spring 2009.

Before seeing this billboard, I had no idea who Peter Walsh was. The way this billboard is laid out, my first instinct was that Peter Walsh is some guy who will be hosting a new show about organization. And OfficeMax is the sponsor. But maybe I’m the only one who’s never heard of this guy.

Upon further investigation, I found out that Peter Walsh is actually an organizational guru that will lend his expertise (and name) in the development of a new line of work organization products that will be featured exclusively at OfficeMax come spring. Apparently, he’ll also share organizational tips with OfficeMax customers via catalogs, mailers, brochures and store signage. In addition to partnering with OfficeMax, Walsh has also authored four books on organization and has shared his tips on TLC’s Clean Sweep and Oprah. In the realm of home and office organization, he sounds like he’s kind of a big deal.

But I had no idea who he was. And I have a feeling I’m not the only one. With that in mind, it seems to make more sense to include the information about Peter Walsh in the subhead. Something along these lines:

Get organized with OfficeMax.
Peter Walsh coming Spring 2009.

This billboard peaked my curiosity enough to do some further investigation to see what it’s all about. So I consider it a success. Though I think the copy could have been a little clearer (for those of us who are unfamiliar with Mr. Walsh), I love the idea. Bravo, OfficeMax.

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Filed under Advertising, Billboards, Chicago