Tag Archives: Ad Age

My Top 5 Brands of 2010

As the end of 2010 quickly approaches, lots of magazines and websites have issued their “best of 2010” lists. Ad Age released their list of America’s Hottest Brands of 2010…which made me ask myself… “What were the brands that—for one reason or another—I loved during 2010?”

Here’s what made my list.

Apple. I’m going to be honest. The only Apple product I own is an iPod. But I seriously drool over all of their stuff. And I’m hoping 2011 is the year I become a Macbook owner.

Kindle. Over the summer, one of my girlfriends came to visit me from Kansas and brought along her Kindle. It’s one of those things that I really wanted, but I wouldn’t buy myself. This Christmas, my man friend got me my very own. Though I’ve only had it for about a week, I carry it around with me everywhere and love that I can download all those classics I’ve been meaning to read for free.

TRESemmé. I don’t know why I never used their products before. I saw a review for their heat protection spray in one of my magazines, and I’ve since tried several different products, all of which I love. Their stuff is affordable, yet pretty good quality.

Groupon. 2010 was the year that I signed up for Groupon. I’ve gotten deals on lots of cool stuff and discovered restaurants I wouldn’t have otherwise tried.

Droid. For two years, I was a devoted Blackberry user. But I felt like every time I turned around, something else was wrong with it. The trackball wouldn’t work. The keys wouldn’t register. So when my phone bit the dust (yet again) and it was time to renew my contract, I went with the Droid Incredible by HTC. The battery life sucks, but I’m still in love.

What’s on your list?

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Pay Your Credit Card Bill…and Get a Free Burger

Ads on the train you’re riding to commute to work. Ads when you’re checking your email. Ads when you sign on to Facebook. Ads when you’re watching your favorite TV show. Is there anywhere you can go to escape advertising? Nope. And checking your bank statement online is now no exception.

Let’s say you’ve recently charged a meal from your favorite restaurant to your Chase credit card. Sign on to your bank statement, and you could find you qualify for $15 off your next visit. Bought a pair of boots at Macy’s? You might just find a certificate for free shipping off your next order.

The above scenario has been made a reality thanks to Cardlytics, a young, privately held company that partners with the likes of heavy hitters like McDonalds and Macy’s…companies who are eager to advertise their products and services to a targeted audience. According to a recent article in Ad Age, the company has already run more than 100 marketing campaigns reaching nearly half a million customers. By the end of the summer, they expect to have 50 to 70 financial institutions on board, reaching some 10 million customers by the end of the year.

The idea of including advertisements in consumer bills is nothing new. Companies have been stuffing ads into credit card and utility bills for a long time. Advertising via online bank statements is just a new twist on an old idea.

In my opinion, online statement advertising is a situation where everyone wins. Card holders get “rewarded” with discounts and free stuff. Banks get ad revenue and the opportunity to tout the program as a “cardholder reward.” The advertising companies get business. Win. Win. Win.

Some critics of the program are saying that it’s intrusive. But personally, I’d rather receive a few targeted ads than several totally off target—like the ad I often get when I sign on to Facebook about harvesting my baby’s cord blood (For those of you who don’t know me, I have no offspring.). As long as there’s an opt-out feature (which there is, though the opt-out rate is only about five percent), I’m OK with it.

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