Category Archives: Brands

Now that’s refreshing!

In a world full of celebrities that have big heads and take themselves way too seriously (ahem, Charlie Sheen anyone?), Ellen DeGeneres is different. She’s fun. She’s a breath of fresh air. She’s…refreshing. Refreshing like a tall glass of water. Or, say…a nice bottle of VitaminWater. What a perfect pairing!

The ad is primarily black and white with a splash of color—and the star of the show is obviously the product. The copy? Simple and playful.

Tasty for your tongue.

Vitamins for your body.

(and zero calories to go crazy about)

VitaminWater’s parent company, Glaceau, is fond of simple, clean ads. Remember the SmartWater campaign featuring Jennifer Anniston? Also black and white with just a splash of bright color. Also simple.

Even the company’s website is refreshingly simple. Simple imagery. Simple copy.

Ellen DeGeneres doesn’t take herself too seriously. By choosing Ellen as their spokesperson, VitaminWater is proving they don’t take themselves too seriously either. And in a world where everything’s always so serious…that’s seriously refreshing.



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My Top 5 Brands of 2010

As the end of 2010 quickly approaches, lots of magazines and websites have issued their “best of 2010” lists. Ad Age released their list of America’s Hottest Brands of 2010…which made me ask myself… “What were the brands that—for one reason or another—I loved during 2010?”

Here’s what made my list.

Apple. I’m going to be honest. The only Apple product I own is an iPod. But I seriously drool over all of their stuff. And I’m hoping 2011 is the year I become a Macbook owner.

Kindle. Over the summer, one of my girlfriends came to visit me from Kansas and brought along her Kindle. It’s one of those things that I really wanted, but I wouldn’t buy myself. This Christmas, my man friend got me my very own. Though I’ve only had it for about a week, I carry it around with me everywhere and love that I can download all those classics I’ve been meaning to read for free.

TRESemmé. I don’t know why I never used their products before. I saw a review for their heat protection spray in one of my magazines, and I’ve since tried several different products, all of which I love. Their stuff is affordable, yet pretty good quality.

Groupon. 2010 was the year that I signed up for Groupon. I’ve gotten deals on lots of cool stuff and discovered restaurants I wouldn’t have otherwise tried.

Droid. For two years, I was a devoted Blackberry user. But I felt like every time I turned around, something else was wrong with it. The trackball wouldn’t work. The keys wouldn’t register. So when my phone bit the dust (yet again) and it was time to renew my contract, I went with the Droid Incredible by HTC. The battery life sucks, but I’m still in love.

What’s on your list?

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