Chobani lets fans do the talking

The other day when I was walking to work, I can across this billboard for Chobani Greek yogurt.

The billboard is very simple, featuring a cup of the Greek yogurt and a quote from a devoted Chobani fan.

“Chobani is heaven!!!!!!!”

The quote? Brought to you by @Kgmoll via Twitter.

The billboard is part of a larger campaign that revolves around customers’ love of Chobani Greek yogurt. Visitors to Chobani’s website are even invited to submit their Cobani “love stories”….video clips, photos, recipes or anything that displays their love for the Greek yogurt. Each week, Chobani gives away a free case of yogurt to the story with the most votes.

Why? Because satisfied customers are the best spokespeople. Look, even Cleo the bird loves his Chobani!

I’m a big fan of Chobani. And now? I’m a big fan of Chobani’s marketing strategy, too!

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Filed under Advertising, Billboards

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