Whoopi for Bladder Control!

Have you ever witnessed something happening to another person and you actually felt embarrassed for them? That’s how I felt when I saw this ad for Poise “bladder control solutions” featuring Whoopi Goldberg.

As I mentioned in a recent post, there are just certain products that are tough to advertise. Pads that keep you dry despite bladder control issues? Definitely a product that falls into that category. Throw a celebrity into the mix, and it’s even more awkward.

The headline reads, “There’s a 1 in 3 chance that wasn’t a smile on Mona Lisa’s face.”

The ad points you to 1in3likeme.com, Poise’s microsite that goes into detail about how one in three women suffer from light bladder leakage (LBL). Luckily, Poise products can help you manage this problem with ease.

The site has several videos that use humor to educate women on bladder control and the benefits of Poise products. Whoopi Goldberg stars in the videos as Mona Lisa, the Statue of Liberty, Cleopatra and other historic figures to show ladies that bladder control issues can happen to anyone.

I know this a real issue for lots of women, but the ads make me feel awkward. I just can’t decide if humor is the way to go. I’ll tell you one thing though. I’ve got to give Whoopi props for not giving a damn what people think. She’s the spokesperson for a bladder leakage product. While it’s certainly not the sexiest product to represent, she’s stands proud to show women that they’re not alone.


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Filed under Advertising, Print

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