I don’t know if I’ve told you or not, but I love the commercials for the third generation Toyota Prius. And now Toyota has launched some experiential marketing efforts in my little town of Chicago to make sure Prius becomes a household name.
For one, riders at select bus shelters can keep cool while waiting for their ride thanks to Prius’ solar ventilation technology. To entice people to come into the shelter and experience the technology, a sign outside the shelter reads:
Solar powered ventilation
Step inside to experience it.
And the sign on the inside of the shelter read:
To experience Solar powered ventilation, wave hand in front of sensor.”
The Prius bus shelters have been retrofitted with solar panels and fans that circulate air within the shelter to keep folks cool. Apparently, this cooling experience mimics the Solar Powered Ventilation System available in the 3rd generation Prius.
I think this is a fun idea and a great way to get people to interact with your brand. Way to go (again), Prius!