First it was getting on President Obama for swatting a fly during an interview. And now PETA (People for the Ethical Treatment of Animals) strikes again…with a billboard that graces the side of Atlantic Boulevard in Jacksonville, Florida.
The headline is innocent enough:
“Save the Whales”
But the message has nothing to do with keeping Shamu and Willy safe from extinction.
The billboard pictures an overweight, Caucasian woman clad in an unforgiving bikini. And the subhead reads:
“Loose the Blubber: Go Vegetarian.”
Apparently, PETA hung this billboard as a way to remind people that there is a different way to lose weight: becoming vegetarian.
But, as they’ve been known to do, PETA has offended people. And it’s no wonder. Calling an obese woman a whale is hardly a good way to make friends.
Aside from being offensive, the message isn’t very accurate. For one, skinny is not always healthy. And second, I know plenty of skinny meat-eaters and overweight vegetarians. And if you think about it, a lot of common junk food is vegetarian. Trading in fish and beef for Doritos and bread isn’t exactly a recipe for weight loss. At the end of the day, the only way to lose weight is to eat nutritious, healthy foods (whether you’re a vegetarian or a carnivore) and exercise.
PETA certainly gained a lot of buzz from this ad. But I think they may have also lost some supporters along the way.